nathanlewitdesign

An example of just a few of the pieces involved in the campaign kits that we create for the marketing team at Akamai. Our approach is pretty standard: We start with messaging concepts. Once the general direction of the messaging is set in the final themes, we choose a large set of imagery to be whittled down to a final mood board with a subset of images that will cover each theme. From there we move into design for the OLAs, email templates, landing page templates, social images, etc., making sure that we maintain a consistent look and feel throughout the experience, regardless of the channel. In the end we may deliver 100+ assets for a single kit, depending on need.